Context: Rashtrapati Bhavan’s redesigned “At Home” reception for the 75th Indian Republic now features a box of GI-tagged handcrafted products from Tamil Nadu, Kerala, Karnataka, Telangana, and Andhra Pradesh, along with the invitation card.
About the GI Tagged products crafted for the Invittees
The curated box contains a selection of handcrafted items with Geographical Indication (GI) tags, sourced from the One District One Product (ODOP) initiative:
• Bamboo Weave Box: Adorned with Kalamkari paintings created by Nimmalakunta artisans from Andhra Pradesh.
• Ikat-Pochampalli Cover: Reusable even after the box is taken apart.
• Mysore Ganjifa Fridge Magnet: Inspired by the detailed art found in traditional Ganjifa playing cards.
• Kanjeevaram Silk Pouch: Handcrafted in Tamil Nadu.
• Etikopakka Dolls: Wooden male and female dolls from Andhra Pradesh.
• Screwpine Leaf Bookmark: Woven by artisans from Kerala.
| What is the One District One Product (ODOP)?• The ODOP initiative is a flagship program aimed at promoting balanced regional growth, boosting local economic potential, and creating job opportunities by focusing on a unique product from each district. • Initially launched by the Uttar Pradesh Government in January 2018, it was later expanded nationwide by the Central Government. • The initiative is managed by the Ministry of Food Processing Industries and coordinated with the Directorate General of Foreign Trade (DGFT) as part of the Districts as Export Hubs initiative. • It is centrally sponsored, with funding provided in a 60:40 ratio between the Central and State Governments. Key Products Under ODOP: • Handicrafts: Banarasi silk (Varanasi), Chikankari embroidery (Lucknow), and Madhubani painting (Bihar). • Agricultural Products: Alphonso mangoes (Ratnagiri), Litchi (Muzaffarpur), and Black rice (Manipur). • Processed Foods: Pickles, spices, and traditional sweets. • Industrial Goods: Leather products, pottery, and brassware. |
